For blog 1 I’m doing the question about attitude change and what factors determine the success of attitude change programs.
My degree is Communications in Public Relations so the concept of attitude change is fairly relevant. Public relations practitioners are often involved in formulating social change programs (recently I can think of: the importance of installing smoke alarms, men’s depression, quit smoking etc). This is an area of great interest to me and something I one day hope to get into. On that note I have chosen the latest in social change campaigns the National Drugs Campaign!!
Drugs are an increasing problem in society and I’m sure one we can all relate to (drugs are so available nearly everyone knows someone who has or does take drugs). The reality is that drugs can ruin lives and often does.
For more information about drugs I found this site helpful: http://www.unodc.org/youthnet/youthnet_youth_drugs.html
The National Drugs Campaign aims to reduce young Australians’ motivation to use illicit drugs by increasing their knowledge about the potential negative consequences of drug use.
The campaign also encourages parents to talk with their children about drugs by providing them with practical and up-to-date information about drugs.
If any one wants to check out the website its:
Questions I wonder about…
• What do you think of the efficacy of anti drug campaigns like this?
• Do you think drug taking is the result of underlying issues, which, if were addressed initially (say by government – via education programs, more free mental health services etc.) would result in less drug taking behaviour.
• Do you think once someone has already developed an addiction they are likely to respond to anti drug campaigns?